As you can tell, this site as changed it's direction. I've always wanted to talk about this industry but never had the chance to do it. But finally it's the time to dive right into it!
First of all, we need to discuss the term "face painting" and how it's different then "body painting". Why? This is because they are two different industries and clients get them quite confused. Even though they are basically the same, they do serve different needs.
What is a face painting? In simple terms, it's taking cosmetic and PDA approved paints (only used for faces!) and using them to create a wide range of designs on people.
Okay, now let's discuss body painting. Body painting has it's own industry where an individual is painted ALL OVER the body with cool designs or apart of a theme for a show.
Understand it? GOOD :) Knowing the difference is crucial. Clients will ask for body OR face painting, but if you only serve one make sure they know! Or, you will get a bad reputation.
Now that's covered, let's dive into on how you can be a face painter in the face painting industry with this 7 step plan!
Have you decided you already want to be a facepainter OR just need a lil' help with it? Come join my FREE 7 day challenge to help you get started. CLICK HERE TO START NOW
1. KNOWING YOU.
Yes, this may seem simple but you need to know if you are capable of interacting with many clients AND have the ability to create fast and efficient designs.
Also, knowing what you are capable of and what you want out of face painting will determine if this even a good choice AND if this is worth your time reading.
Answer these questions below to help you determine if you can do this.
- Do you have a car OR type of transportation?
- Are you willing to invest in YOUR education on skills AND supplies?
- Do you have time to practice?
- Do you have a business and entrepreneurial spirit OR are you willing to learn how to run a business?
- Are you capable of dealing with clients OR do you need to find an agent? (Trust me this question is important. If someone doesn't want to pay you for any reason, you need to learn how to talk to people so you get paid after your gig)
How did you do?
If you didn't answer 5/5, you need to make adjustments somewhere. These are one of the main factors in face painting that people do not realize. Make sure you are willing to change something somewhere so you are capable of furthering this as a career.
"If you didn't answer 5/5, you need to make adjustments somewhere. "
Wouldn't it be nice to magically get handed supplies? However, many people don't have sponsorships and it's usually crucial to buy your own supplies.
If you ever want to make your supplies list cheaper, you could always partner up with a friend OR work for an agency. Some agencies will pay you less, HOWEVER you don't need to replenish your supplies.
Here is what you will need for your supplies kit
- FDA approved and cosmetic face and body paint
- Split cakes
- Brushes: Flat brush, Round brush and Filbert brushes. (Any other brush is personal preference and which ones feel the best for you. This is going to be a little bit of a train and error process. There are many different opinions but please remember, do what is best for you!)
- Glitter and Gems:
- Water and cleaning supplies (I will not go in depth with this one BECAUSE regulations are different for each province and state. You need to research and figure out what are the HYGIENE PROCEDURES. You could contact FABIAC)
- Spray bottle
- Stencils. (Optional but awesome to have)
- Garbage bags
- Baby wipes
- A kit to buy your supplies in
- Business cards
- A portfolio of your designs
- A board of your designs AND your prices (Prices are optional)
- Hand sanitize
In my experience, you learn as you go what supplies you need. However, these are the basics. If you are unsure where to get some of this supplies; here are a few brands you should take into consideration
(Note. I am not getting paid for announcing these brands. I currently use OR have tried them. These are what I recommend. Also, many other face painters would agree)
You need skills in this profession. I have seen some horrible designs. It's also sad to say, you can create a business with horrible designs HOWEVER, your business won't last long and you will either get a bad reputation OR will eventually get called out.
I have one experience for you. I was working with an agency and the festival hired 2 face painting companies. We had children crying and having parents coming to us so we could fix them. At the end of the night, that company completely lost business and MOST of the children had our designs.
(Note. You can work with other face painting companies, and both will do well. But if you suck, someone else can easily replace you)
Thus, let's make sure your skills are up to date. Some of the suggestions below will show you the standards of current face painting (SkinMarkz focus's on face AND body painting). Try to practice with these sources daily and you will see an significant improvement in your skills.
- Youtube, Here are some artists I reccommend:. Lisa Solomon, Silly Heather, Sophies Tips and Olga's Face and Body art
- Skin Markz
- Attending classes through your agents OR local painters
4. FInding your target market.
There is going to be a LOT of face painters. It's not the most popular profession, though you will have competitors.
It's kind of like jewellers. There are a million of them. THOUGH, look how they make themselves stand out.
- Jeweller #1: Caters to people who to feel classy and sharp
- Jeweller #2: Caters to people who want to look more family oriented
- Jeweller #3: Caters to people who want to have a hip and 80's type of style.
AS a face painter (I know we are not jewellers, you do need to find a way to stand out). If you reach your target market CORRECTLY, you will be the first person they contact.
"If you reach your target market CORRECTLY, you will be the first person they contact. "
Here are some markets you could go after:
- Party Planners
- Family Restaurant Owners
- School Principles, Teachers
- Hotel/Resort Managers
- Shopping Center Entertainment
- Childcare Center Managers
- Trade Show Organizers
- Fairs, Festivals, Theme Park
- Party Planners
- Family Restaurant Owners
- School Principles, Teachers
- Cruise Ship Entertainment Local chamber of commerce
- Tourism board
- Radio/TV stations
- Sports Clubs
- Sports Stadiums/Athletic Centres
I can help you reach your target market and show you how to actually get bookings! Join the 7 day challenge FOR free and get the FREE WORKBOOK that comes with! Click here to get started now!
(Note: With face painting, you will have need to diversify. The trick is finding something in common with your MANY target markets. For example: How could you reach Fairs, Libraries, Museums, etc... Targeting Kids and their parents! Also be aware, this is a common answer: Targeting kids and their parents! Try to be more unique then that. Here's a great list from Rich20something showing you different ways to offer UNIQUE SALES POSITIONS )
Once you found a target market you want to reach out after OR a common ground on how you can reach many niches, let's look on how you can advertise!
First things first, you need a website OR a Facebook page. Everything is online! When you are making your site, here are a few things YOU need to include:
- Home page
- Services you offer
- Testimonials/ Clients/ Experience/ Volunteering (You need to show somewhere your credibility)
- You work/ portfolio
- Prices (Optional)
- Social media
- FAQ (Optional)
- Book now
This is where you might want to seek a professional. If you are computer savvy, you could build a site through wordpress.org (You will need to get hosting if you choose Wordpress. They already offer their own. I would choose what they offer because it's really good. Note, Wordpress takes a lot of learning. If you are not good with computers, do not use Wordpress) OR squarespace (Everything is included). If you are tight with money, use a Facebook page (seriously, the easiest one to use)
Once you have that, here are some options you could use for advertising!:
- Google maps. If you put your services on google maps, people will be able to find you easier!
- Social media. Adding what you do is key. If you constantly show your work and use the right hashtags, you can get work from online
- Google adwords. If you feel business is slow, google adwords is awesome. You pay everytime someone clicks on a word you bid on. BUT, be careful with this. This is super easy to LOSE money. Make sure you cancel AND stop your ad once you are done with it. It will not stop otherwise
- Advertise locally. This can be your newspaper, magazine for parents, tradeshows, etc...
- Charity events OR volunteer. This is gold. You are giving your time away and it's free advertising. Also, charity events are amazing because people are extremely genuine and are more forgiving on your time
6. Network and Conventions
Have you ever heard of the term of getting referrals? Good. If not, referrals are people giving you business through people THEY know OR they will give someone they know for YOUR business.
How do you start getting referrals? NETWORK my friend! You need to attend BUSINESS networking events. Any networking events are usually really good. This is a great way to GROW your business. Best places to find networking events are looking through the government. They offer a lot OR search google! Sometimes if you type: Networking events (city you live in); you might find an event close by!
You could also see if there are workshops in your area. Again, contact the director at Bodyssey and they would be happy to guide you!
7. Keeping track.
Ugh...ya, you need to do this. If you don't keep track on your expenses and how your business is going, you won't know where you need improvement. The list below will show you some documents and records you should have:
- Amount of bookings
- How much money you are getting
Face painting is a super fun career! A lot of people forget the time and effort it actually takes to do this profession. Hopefully this guide helps you to decide if this is a career or side job you would love to do. I've had a great experience doing face painting and I want you to feel the same. Remembering the little things to take account in order to do face painting will make YOUR experience a lot more fun!
How did you start YOUR face painting business? Leave your replies below :)
About the author
Hello my name is Jenn! The founder of www.creativeboundless.com. I offer creative artistic (Facepaint & portraits) services to allow clients value special occasions and memories. I also teach fun, bubbly and creative biz owners how to create a memorable and child like business through face painting and other artistic services (Online & Offline).