Millennials (Generation Y) are no strangers to exercise and the benefits of being fit and healthy. They have embraced the high-tech blessings of our age, and utilize them to bring their fitness habits to the next level. A millennial craves something beyond the traditional gym experience, and the issue here is the stale atmosphere, which is devoid of all the fun and entertainment. These distinctive preferences are driving force behind the big shifts in the workout landscape.
At the top of the game
A millennial prefers community-style activities, and would rather join a class or course than spend time pedaling on a stationary bike. It is thus small wonder that numerous individuals flock to join the Soul Cycle, an innovative stationary cycling studio with locations across the US. The company has even developed its own application and features a digital reservation system. Alternative, heart-pumping fitness activities also come in the form of Zumba, Pilates, yoga, aerobics, dance classes, etc.
Theme races are also growing in popularity, incorporating fun and character into competition. The international success of events such as Color Run and Rock and Roll 5K has demonstrated the millennials’ urge to go an extra mile and transform exercise into a game. Namely, gamification is another trend which has taken off, introducing game-like concepts to the world of fitness. They relate to principles of setting objectives, scoring points, receiving rewards, etc.
Just take the example of Zombies, Run! This is an app which puts you in a virtual environment full of zombies where you need to survive, and the only way to do that is to actually move around the real world and run. There are many other solutions that merge digital incentives with physical activity, forging the future of an active lifestyle. You could say that the cultural alchemy and latest gadgets are the tools of choice for reshaping the face of fitness.
Same rules apply
Now, there is another side to the millennials’ outlook on fitness. They might be eager to immerse in collective activities, but also treasure the time they spend alone with their apps and precious smartphones. Generation Y uses fitness and health apps twice as much as other generations and shake up the market as we know it. Wearable technology has also generated a boom, with fitness trackers being the most popular among millennial buyers.